Best Buy Plans to End Mail-In Rebates

Posts: 2723

According to Business Week, Best Buy Co. “said it will phase out mail-in rebates over the next two years, bowing to customer complaints.” The Chief financial officer (CFO) of Best Buy Co., Darren Jackson, said that the mail in rebates will be phased out over the next two years. During this time Best Buy Co. will evaluate how they will be able compete with competitors that may still choose to use such rebates. The current plan is to shift the focus from mail in rebates toward their “Reward Zone” program where customers pay a membership fee and earn points on purchases that can then be used for discounts on future purchases.

Posts: 336 · Modder Joined: 16 May 2004 Posts: 336

no doubt in an attempt to keep the "devil customers" out of their stores.
where "devil customer" is defined as one who is contantly seeking a good deal and will come in to buy things that are heavily discounted via rebates.

in otherwords, stay the **** out deal hunters

Posts: 2723 · Posted: Mon Apr 04, 2005 5:55 pm Post subject:

I always liked the idea of mail in rebates because they reward the people who actually redeem them. Essentially you're giving the company an interest free loan for 6-8 weeks or what ever, but you can still get some mean deals off them from time to time.